Liaison was commissioned by Kerzner International to rework the final sales and marketing phase for their landmark residential development adjoining the legendary resort in Mauritius. With only 52 exclusive homes, the project demanded a strategy that matched its prestige and international appeal.

We began with a full audit of all existing marketing activity, dissecting performance data and reviewing the customer journey to design a sharper, more targeted approach. This strategic foundation informed a complete creative overhaul, including the redevelopment of core marketing materials.

A new brochure and suite of collateral were designed to highlight the project’s strongest differentiators and ensure brand coherence across every touchpoint. To empower the sales team, we also built an immersive digital sales suite, combining interactive 360-degree virtual tours, detailed CGI renders, and film content to create an intuitive and visually engaging experience for prospective buyers, both on-site and remotely.

The campaign was further elevated through the production of short lifestyle films and high-impact photography, showcasing the resort’s facilities and the lifestyle that accompanies ownership at Le Saint Géran. These visual narratives deepened emotional engagement and strengthened buyer aspiration. Working in close collaboration with Kerzner’s digital team, Liaison also delivered a comprehensive web audit and optimisation programme, ensuring that the project’s online presence articulated its key selling points with clarity and precision.